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EE Ltd (T-Mobile / Orange)

By Brook Intelligence in association with Legal Week

Overview

EE is the largest mobile network operator in the UK with 27.6 million customers and it is aggressively pushing its 4G service with plans to cover a third of the UK population by December 2012. EE is committed to a multi-billion pound cost-saving programme while having to manage lost revenues as a result of new mobile termination rates.

Whether EE is an existing client or you are meeting it for the first time this profile will give you plenty of conversation hooks.

Availability: In stock

£149.00

Report description

Everything Everywhere Limited is a JV between Deutsche Telekom and France Telecom, formed in 2010 through the merger of their respective T-Mobile and Orange businesses in the UK. Its priorities include rolling out its 4G service which will accelerate through 2013 under its new 'EE' brand - now the umbrella to Orange and T-Mobile. It is investing heavily to improve customer service while implementing a number of business simplification programmes to cut costs. In the past near, EE has entered into a number of partnerships to take it further into 'near field communications'. This comprehensive profile will give you insight into the company's recent financial performance, backed up with evidence to show its strategic direction including a detailed SWOT analysis. Our profiles help professional advisers identify cross-selling opportunities, prepare for pitches and demonstrate an in-depth understanding of clients' issues.

Details

ID
EE Ltd 1
Publish date
6 Dec 2012

Table of contents

  • Executive Summary
  • Business Description
  • Financials (Year end results, Interim results and Revenue splits)
  • Strategy
    • 4G
    • Rebranding
    • 3G
    • Customer service
    • Near-Field Communications
    • Cost cutting
  • SWOT
  • Other Key Events
  • Key People

Multiple orders and extended licenses

To discuss multiple orders and extended licenses please contact Gurpreet Purewal on:

Email: Gurpreet.Purewal@incisivemedia.com

Tel: +44 (0) 20 7004 7436.